Report: Blu-ray Too Expensive, The Old HD DVD Works Just Fine!

May 4, 2008 – 8:31 am

How does it feel to be the last one standing in a market that used to be a battlefield of the formats – HD DVD v. Blu-ray? Not so good, according to the latest report from NPD Group on Blu-ray standalone player sales, which showed a 40 percent drop in sales from January to February in the U.S., and a mere 2 percent increase in sales from February to March.

“That standalone Blu-ray players haven’t picked up significantly from HD DVD’s loss shows that few consumers were dissuaded primarily by the ‘format war,” said Ross Rubin, director of industry analysis, NPD Group.

According to the report, HD DVD sales have dropped 13 percent from January to February, and 65 percent from February to March as production of HD DVD players was halted and the inventories dried up. /efluxmedia.com

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