After Winning The DVD Format War, Blu-Ray Sales Tank
May 9, 2008 – 6:45 amBlu-ray may have won the high-definition format war, but sales of its high-definition DVDs and players have tanked.
A report from ABI Research notes that it’s been one quarter since HD DVD lost the high-definition format war to Blu-ray, and the market has absorbed the consequent impacts.
HD DVD and universal players are selling at deep discounts and will no longer ship after 2008, but Blu-ray player and optical drive markets will need to undergo further evolution before reaching their full potential.
Consumer electronics manufacturers need to introduce full-featured players that sell around the $200 level. It will be 12 to 18 months before this market kicks into gear. Blu-ray packaged media also comes at a heavy premium over standard DVDs. /infopackets.com
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